U.S. Outlook
- The U.S. market for anti-aging products is projected to grow 76.25% by the end of 2015.
The 75 million strong baby boomer population in the United States is a key growth driver for anti-aging products. In the United States, baby boomers are estimated to control about 70% of wealth, hold 80% of the money in loans and savings, represent 66% of stockholders, and own 77% of the financial assets. Aging boomers allocate a large portion of their expenditure to vitamins and health foods in the United States, as they are becoming increasingly health-conscious.
In the United States, anti-aging product categories are not limited to aging baby boomers alone but are widely purchased by young people. This newly emerging target group demands advanced products with quick results and improved quality.
