Europe Outlook

In Europe, 25 to 34 year olds are the most important users of anti-aging products. Germany represents the largest market with an estimated share of 31.02% in 2007. The market for anti-aging products in Germany was estimated at $8.26 billion in 2007. France represents the fastest growing market for anti-aging products with a compounded annual rate of 9.19% over the analysis period 2001–2010. The United Kingdom also offers room for future growth where the demand for anti-aging products is gathering momentum. Vitamin and mineral supplements are also an important segment of the European over-the-counter products market.