Rise of the Boomer

Born between 1946 and 1964, there are approximately 450 million baby boomers worldwide (source: MIT AgeLab). The over-50 segment is the fastest growing global population and predicted life expectancies are historically high. In the United States, someone turns 50 once every seven seconds. Over the next few years, 50% of Europe’s population will be age 65 and older. In Italy, retirees will outnumber active workers by 2030. By 2050, the average age in Thailand will increase to 50. (Source: MIT AgeLab.) And in the U.K., baby boomers currently number 20 million and hold 80% of the nation’s wealth (source: BBC).

Is the market limited to those over 50?