Turning Back the Hands of Time
Consumers across the world are happy to turn back the hands of time. According to a recent Internet survey by AC Nielsen, conducted in 41 global markets (the largest of its kind), 60% of participants agreed that the 40s are the new 30s, and more than half considered the 30s the new 20s, and 60s the new middle age.
However, while people today are happy to turn back the clock in terms of their attitude to their age, 80% of respondents said they would not consider cosmetic surgery when they’re older, led by 86% of people in Asia-Pacific.