Changing Attitudes Toward Health

Attitudes about health and wellness are also changing. Led by the boomers, consumers are looking for more age- and condition-specific offerings compared to past focus on supplements for general health. More and more, consumers want products that will help alleviate aging related conditions, such as heart, bone, joint, and digestive concerns. In country after country, weight and body shape are rarely out of consumers’ top three aging concerns, no matter what their age.